Persuasive Grant Writing

3 Modules Duration: 3h15

Persuasive Grant Writing explains how to use narrative tools to create grant applications that resonate with the audience - your chosen funder. In the course, you will discover how narrative tools can improve the quality of your grant applications, how understanding your funder will help you align your research question with their objectives and how to apply narrative tools across your grant applications to make them more informative and persuasive.

What you'll learn

  • How narrative tools can improve the overall quality of your grant application
  • How to align your grant application with the requirements and objectives of its audience - your chosen funder
  • To apply narrative tools when writing your grant application to make it more informative and persuasive


  • 3-module course 
  • Certificate of completion
  • Benefit from the experience of 9 experts on grant writing
  • English language captions and transcripts

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The course

Before starting your grant application | 0h45 | 5 lessons

In this module you will learn:

  • To recognise common reasons why many grant applications are not funded
  • The benefits of using narrative tools to enhance the quality of your grant application
  • What the different sections of a grant application and their respective purposes are
Targeting your audience | 1h00 | 5 lessons

In this module you will learn:

  • About the benefits of researching your funder and who reviews your grant application
  • How to research your funder’s requirements and objectives and how to examine your reviewers, their time commitment and the criteria they use to review your application
  • To align your research question and project with your funder’s objectives to create a key message for your proposal
Creating a narrative | 1h30 | 7 lessons

In this module you will learn:

  • How to select information that will accurately, concisely and effectively support your key message throughout your grant application
  • How characters make your grant application more informative and persuasive
  • How to plan a narrative for the different sections of your grant application
  • About tips to help ensure you use your storytelling techniques consistently