Module 1: The importance of communicating science to non-specialists
- Introduces the importance of communicating science with non-specialists
- Discusses why scientists are often reluctant to discuss their research publicly and how this miscommunication can lead to misconceptions by the public regarding scientific research
- Discusses the responsibilities that scientists have to the public regarding their research
- Introduces case studies of how public misconception of scientific research can have dramatic effects on society
- Emphasises how public communication can actually benefit researchers directly in terms of their reputation, citations, and funding
Module 2: Communicating your research with non-specialists
- Introduces how to communicate complex scientific ideas to people who do not have subject expertise on the topic
- Discusses which types of studies are usually of interest to general readers, and what non-specialists are expecting to learn regarding the study
- Reviews how to structure science stories compared with science articles
- Highlights which aspects of your research would meet non-specialists' expectations
Module 3: Effective writing strategies
- Focuses on how to discuss complex scientific ideas in a clear and simple manner
- Discusses the importance of logical flow and structure, and ways to improve the readability
- Reviews ways to keep readers’ attention by using more subjective terminology, personal anecdotes, and concrete examples
- Highlights the importance of a narrative when communicating complex ideas to readers, and guides the attendees through building a science story
Module 4: Platforms for communicating science to non-specialists
- Discusses how researchers should work with their press office to ensure that they clearly understand the significance and interest of their research
- Reviews some of the common mistakes that are made while preparing press releases, and the impact of those mistakes
- Reviews platforms that researchers can explore themselves to communicate with the public directly
Module 5: Using Generative AI to Effectively Promote Your Research
- Discover how generative AI is transforming the way we share and promote research.
- Learn to harness AI tools for brainstorming creative ideas, generating engaging press releases, and crafting impactful social media posts that reach broader audiences.
- Explore responsible AI use, ethical considerations, and limitations associated with AI.
- Master practical prompt engineering techniques to translate complex research into accessible, captivating content.